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This article will discuss nueromarketing (NM) opportunities and applications for IIoT in the retail sector. NM is a rapidly growing field of science, and is poised to be a game changing field of science and technology in the way retailers will market to consumers and understand their needs and desires, and evolve their Retail operations. Human brains process over 90% of information non-consciously, below controlled awareness; this information has a large influence in the decision-making process – and IIoT technologies are poised to enable the tracking and processing of biometrics, facial coding and eye tracking information in this Retail space.

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