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With the advent of the 4th Industrial revolution, referred to Industry 4.0 or the Internet of Industrial Things – IIoT, machines and systems are becoming more intelligent and more connected.  This connectivity has enabled data from OT to reach into the IT domain. Using sophisticated data analytics, combining the wealth of sensor data and other asset-related lifecycle parameters, companies are moving away from “Preventative” maintenance and focus more on “Predictive” maintenance.  This article highlights a specific company that is not only aware of the value of the IIoT but is truly recognizing value from unlocking the meaning of the data.